Echinacea pallida, commonly known as the pale purple coneflower, is an herbaceous perennial native to central and eastern North America. Echinacea pallida has slender, rough-textured stems and narrow, lanceolate leaves. The plant produces distinctive drooping pale pink to purple ray florets surrounding a prominent orange-brown cone from early to mid-summer. It is widely used in wildflower meadows, cottage gardens, and native plantings for its long-lasting flowers and ability to attract pollinators such as bees and butterflies, while also being valued for its ornamental and medicinal properties.