Echinacea ‘Wild Berry is an herbaceous perennial with vibrant colour and long flowering period. It forms an upright, clump-forming habit with coarse, mid-green foliage and produces large, daisy-like flowers with rich magenta-pink petals surrounding a prominent cone-shaped centre from summer through to autumn. Deciduous in winter, it dies back to the ground and re-emerges in spring. It is commonly used in borders, cottage gardens, and mass plantings, and is particularly valued for attracting bees and butterflies.